A safe pH neutral car shampoo. Auto Finesse Lather car shampoo is a true 'detailer's' shampoo: a tangerine scented blend of gentle, pH neutral surfactants, highly concentrated lubricants, and absolutely nothing else. Swirl-preventing lubricity, strong cleaning power, residue-free rinsing, and lusciously thick foam. Paint sealant safe. Formulated to suit the needs of professional detailers, but can be used with great success by detailing enthusiasts and first time detailers as well. Lather's highly concentrated formula offers outstanding cleaning power, and retains its performance at high dilution levels, making it very economical for regular use. A high quality car wax and paint sealant safe car shampoo. If you are just beginning detailing, a sound car wash technique is one of the first, and most important things you can learn. Any professional detailer will understand this, and will be able to say that their car shampoo is their most used detailing product. That is because the transformation of a vehicle starts at the beginning, not after countless hours of intensive polishing, but in the first few hours when you simply make it clean. Focused on the most essential features of a car shampoo: its lubricity, its cleaning power, and its gentleness. APPLICATION: Lather comes neat and can be diluted down to meet your needs.